Aukaha approached NAIA to support them with their communications strategy. This included a comprehensive review of their existing communications plan and the development of a renewed strategy. We spent valuable time interviewing key kaimahi and visiting their workspaces to better understand who they were, their values, and the "why" behind their mahi. We discovered a team of people genuinely passionate about serving and advocating for manawhenua in their region. One of the key recommendations from our communications strategy was a refreshed website that would re-energise the Aukaha team to share their story more actively. We delivered this new website, which better reflected the breadth of work Aukaha does for their communities and provided a platform to tell their story. We were thrilled to have continued working with Aukaha, providing ongoing communications support, including media liaison, managing social media channels, contributing to publications, and generating content about their mahi.
• Strategy and implementation
• Copywriting for website and annual reports
